Behind every successful organization across the globe, there is one person who is responsible for motivating employees, providing final decisions, and ensuring success; this person is given the title of Chief Executive Officer (CEO). Within a company, CEO's are in charge of overseeing almost every aspect of the company all to ensure that one goal is achievable: generate a large profit margin for the company. The one question that I am most interested in however, is what genres do CEO's use to effectively communicate to an activity system (employees/staff). For a company to succeed, communication through an organization is critical as a company must always be on the same page; what canons will a CEO incorporate in order to deliver a pathos-driven speech? These are the crucial points I intend to cover.
As I continue with my research, three questions I am looking for feedback on proceed as followed: Should focus on one of the one specific question (the one I introduced in the introduction) or write to more then one as I'm also interested how this informtion from the CEO is perceived as well. Secondly, are there any additional key points from Bazerman/Selzer’s texts that I could use that I may have missed? Finally, am I using the scientific discourse terminology correctly throughout my analysis? As this brief introduction doesn’t provide a tremendous amount, I invite you to read my first draft and provide comments there as well.
1 Comment
Ava Mastrostefano
2/26/2018 08:02:56 am
Hi Nick,
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